Search engine Optimization (SEO) helps you maximize your website’s potential to be seen by online searchers. It does this by allowing the search engine to prioritize your website in its “organic” or “unpaid” search results. The more optimized your site is, the more chances for Google to display it to someone looking for a firm like yours. A little working knowledge about SEO will increase the visibility of your website or web page.
An optimized site will obtain higher page rankings in all search engines. First and foremost, you should base your optimization decisions on what is best for your site visitors. As consumers searching for your website, they can gain easier access to you if you follow these four steps that will lead to better results.
•Create unique, accurate page titles
Page titles are one of the most important elements of SEO. A unique title for each page in your website will help you effectively communicate the topic of your pages’ content. A title tag informs both users and search engines what the topic of a particular page is. Avoid choosing a title that has no relation to the content on the page. Never use default or vague titles such as “Untitled” or “Page 1”.
•Choose the right keyword for search
Keywords, like signposts or markers, are the words used by a search engine in its search for relevant web pages. In choosing keywords, think about what words your visitors would use when doing a search. If you think they are using words such as “planning” “wealth”, “financial” and “advisor”. However, avoid using too many keywords. A good rule of thumb is to use less than 8 words – the more concise the better.
•Make use of the “description” meta tag
A page’s description meta tag (a kind of summary) is a tool used by a search engine to determine what the page is about. It is important to aim for accuracy in summarizing your page’s content. Use unique descriptions for each page. Avoid writing a description meta tag that has no relation to the content, such as “Page about Financial Strategies” or “This is a web page”. Never fill the description with keywords only. This raises a red flag when being crawled for search engines.
•Optimize the use of images
Images may appear like an ordinary component of your site, but you can optimize their value as your tools. All images can have a distinct filename and “alt” attribute, which you should use to your own advantage. Use brief but descriptive filenames and alt text. Avoid using generic filenames like “pic1.jpg”. Instead, make it more relevant to your key content and make sure you use your keywords. Supply alt text when using images as links; but avoid writing very long alt text that would be considered spammy.